Knowledge is NOT power

I recently found myself admiring a family’s home library.  There were probably close to a hundred books – on self-improvement, diet, business, faith, finance, success…you name it.  Everything you could possibly want to master was covered between the pages of all those books.  And when you stop to consider and compound those books in one[…]

Why companies BATTLE with their people to use their CRM.
–And an ingenious – if not sneaky – strategy to win!

(Click above to play audio blog) By Mona Hilton, CEO, Genesis Global Technologies, authors of the Advantage sales and marketing automation ecosystems. Have you ever asked yourself that question?  Not only is it a million dollar question, but solving it is worth a million dollars – literally!…in lost sales revenue and profits. Why is[…]

Overstimulated and undernourished?

Overstimulated and undernourished? Here’s an epiphany for you. When was the last time you actually sat in silence for a whole hour? A half hour? What about…5 minutes? The truth is, we as 21st century humans have been conditioned to stimulus. We have the TV playing in the background when we’re home. We have cell[…]

5 Free tips to Supercharge Your Online Marketing

5 Free tips to Supercharge Your Online MarketingDigital marketing is all the rage!  You can’t turn around without hearing someone talk about how important digital (sometimes referred to as online) marketing is in today’s business climate. And with good reason!  87% of people will check you out online (multiple mediums) before contacting you in person.[…]

3 Clicks — You’re OUT!

Three Strikes — You’re Out!My daughter, Alexandra, plays and loves Little League softball. Last season, as a 9 year old in the last inning of the final game of the playoffs for the Championship, she stole home and scored the winning run! I thought her teammates were going to literally crush her in their excitement![…]


From FOLLOW UP Failure to FABULOUSAre you sick and tired of giving away more than 3/4 of your prospects to your competition because of follow up failure? Keep reading…because you’re about to go from FOLLOW UP Failure to Follow up FABULOUS! In the housing industry (senior or residential), a lead costs an average of $500.[…]

L.A.S.T. Shall Finish First

L.A.S.T. Shall Finish FirstI have a good friend who is known for saying, “Sales is not a linear process”. It’s great advice in marketing and in sales.                                                                                      You always want to “ebb and flow” with your prospect, their situation and their needs. It’s smart to make them the center of your process. However, sometimes despite[…]